JetBlue, Amazon Agree Media Streaming Deal

May 5, 2015

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JetBlue Airways and Amazon have agreed to stream television, movies and music from the Internet retailer in-flight, broadening passengers' entertainment options.

The service will be available on a majority of JetBlue's aircraft this year via the airline's free WiFi, allowing passengers to use their laptops and mobile devices.

Titles will be able for rent or purchase from Amazon, or free if they are Amazon Prime members. The companies did not disclose the commercial terms of the agreement.

"This is the most comprehensive offering of entertainment content for any airline anywhere in the world," said Henry Harteveldt, a founder of the travel-focused Atmosphere Research Group. He said most competitors don't have WiFi fast enough to support video-streaming and instead rely on fixed media libraries.

The companies appear to be forging a "very close" relationship, he said, and Amazon might pay JetBlue to help keep the airline's WiFi free so that passengers can buy from the retailer.