Adam Air Sales Revive After Crash

September 11, 2007

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Indonesian budget carrier, Adam Air, has seen its passenger numbers rebound after slumping by around a third following a fatal plane crash earlier this year, a newspaper reported on Tuesday.

Danke Dradjat, head of corporate communications at Adam Air, was quoted by The Jakarta Post as saying the number of passengers in the last few months had gradually picked up.

"There was a slowdown in the month following the crash, but it was brief and we managed to get back our passengers over the following three months, with a gradual increase of 10 percent per month," Dradjat said.

He added that Adam Air, which now carries between 450,000 and 600,000 passengers a month, lost around 30 percent of its passengers following the crash.

A Boeing 737-400 plane operated by Adam Air crashed on New Year's Day with 102 people aboard. The 17-year-old plane was heading from Surabaya in East Java to Manado in northern Sulawesi when it crashed into the sea with all presumed dead.