TUI has no plans to sell its stake in TUI Travel, Europe's largest tour operator, it said on Wednesday in response to a magazine report it was considering a sale.
TUI said in a brief statement that it wished to reiterate previous comments that it would continue its role as majority shareholder to drive value within the group for the benefit of all shareholders.
Manager Magazin had reported TUI could use the proceeds from a sale to invest in its own tourism operations and make a payout to shareholders.
TUI owns 56.4 percent of TUI Travel and had considered making an offer to buy out the remainder in order to expand its tourism activities, before deciding against it in January, saying a deal was not attractive at current share prices.
While TUI has its own hotels and cruises business, TUI Travel makes up 96 percent of its revenue.
Former chief executive Michael Frenzel had said at the company's AGM last month that the current structure of the holding was "not optimal."