Cathay Pacific may hold back a global advertising campaign after photographs of airline crew members allegedly engaged in a sexual act were published online and in Chinese language newspapers.
The airline was due to launch in September the campaign with the tagline: "Meet the team who go the extra mile to make you feel special."
A Cathay spokeswoman said: "We are thinking of holding back the campaign for a little while because the timing doesn't suit us at the moment."
Last week the airline announced that two crew members photographed in "compromising situations" were no longer working for the company.
The newspaper reports claimed that the man was a pilot and the woman a flight attendant working for Cathay Pacific and that the photographs were taken in the cockpit of one of their planes.
John Slosar, Cathay's chief executive, said there is no evidence to suggest that the incidents happened on any flights while airborne.
He said in a statement: "I find any behaviour that recklessly soils the reputation of our company or our team members as totally unacceptable."
The results of the airline's investigation into the incident are being handed over to Hong Kong's Civil Aviation department.